PursuitAlert Partners

Pursuit Partners

Ken Morgan
Retired Deputy Chief of Police Michigan

Ken Morgan is a thirty-three year veteran of the police profession, retiring as Deputy Chief of Police in Michigan. Ken also served in Colorado and Washington State. He was recruited twice as part of national recruitment efforts by police departments. Morgan held every rank from Police Officer, through Deputy Chief. He was also an Emergency Vehicle Operations Instructor for ten years. Ken has a Master’s Degrees from Central Michigan University and the University of Colorado. He published a Thesis which led to one of the country’s first multi-jurisdictional pursuit policies in 1989. Morgan is also a graduate of the 204 the Session of the FBI National Academy, Quantico, Virginia. Ken was the inaugural host of an award-winning, nationally recognized government cable television show that aired for seventeen years.

Ken Morgan has eight years of automotive sales experience, focused on Tier I and II auto manufacturers and suppliers. Ken has also worked in direct sales to police departments, fire departments, and EMS organizations. He continues to serve his community as a part-time deputy sheriff.

Pursuit Partners

Richard Sands
CEO, Founder True North Enterprises

Richard Sands is Founder and CEO of True North Enterprises LLC, a senior advisory services firm based in Oakland Township, MI providing guidance to global Automotive OEM’s, Suppliers and Private Equity firms. Clients range from technology start-ups to Fortune 500 global organizations delivering products and solutions across the automotive spectrum specifically: manufacturing, sales & marketing, information technology, vehicle telematics, autonomous driving and expansion into emerging markets.

Prior to launching True North Enterprises, Mr. Sands worked at Microsoft, the world’s leading manufacturer of software for personal and business computing. In this role, Mr. Sands helped lead business development activities for Automotive customers operating in North America, China, and Europe with solutions centered on productivity, cloud services, and in-vehicle applications.

Past work experience includes J.D. Power and Associates, Ford Motor Company and Covisint where he led teams developing high-impact technology solutions and driving company-wide business development activities focused on Sales, Finance, Purchasing and M&A.

Mr. Sands earned a bachelor’s degree in Material Logistics Management from Central Michigan University and an MBA in International Finance from Florida Metropolitan University graduating Summa Cum Laude. In his free time, Mr. Sands enjoys spending quality time with his family, coaching youth football, boating, snow skiing and running.

Get your agency on board with PursuitAlert

In any high intensity, dangerous situation, the number one most critical component of survival is communication. Enable your community with the opportunity to seek safety when it matters most.








High speed police pursuits are the one event where law enforcement endangers the public the most, while simply doing their duty. At PursuitAlert we understand that there are no “good” police chases, just like there are no “good” wars, but we will continue to have both because we as a society would be overtaken without the threat of our protectors being able to do their jobs. Our warning system is designed to enhance law enforcements efforts to hold criminal behavior accountable and at the same time offer as much notice and protection to the public as possible about imminent danger in close proximity.